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Resume

Work
Experience

2019 - Present

Producer, Brand Studio @Google via ProUnlimited

  • Planning and execution of Marketing Web Standards (MWS), Google’s design system for marketers. This complete set of standards, backed by Google’s own proprietary technology, is intended to manage design at scale and is used by thousands of marketers and PMMs to build websites for Google today.

  • Developed a complex adoption strategy implemented in partnership with cross-functional stakeholders and external vendors. Informed by user research, feedback, and data we continuously iterate and enhance MWS.

  • Lead digital producer for Google's Belonging site; working with a cross-functional team developing a content strategy, designs, writing, development, and localization.

2018 - 2019

Executive Director @Golin

  • Led Architect, Golin’s in-house digital team that managed all US-based digital projects; responsibilities included: project intake, PM oversight, resource and staffing, budget reporting with finance teams and leading new business pitches.

  • Oversaw the agency rebranding campaign with a complete overhaul of golin.com

2015 - 2018

US Executive Producer @Toaster

  • In partnership with founders in London, established Toaster’s first US office and assumed Managing Director responsibilities, spearheading the day-to-day operations, driving business priorities, maintaining financial forecasts, etc.

  • Owned program management for the Google Photos $10M+ GTM campaign (included: OOH digital and print, Jimmy Kimmel integration, Buzzfeed experiential event, Time Square Takeover, paid and earned social).

  • Oversight and delivery of the Evernote Spaces campaign (included: live-action launch video, product demo video, animated banners, organic and paid social posts, campaign landing pages, and Facebook carousel ads. The campaign drove a 71% increase in Evernote Business site visits and a 110% increase in trial sign-ups.

2013 - 2015

Senior Digital Producer @D/C

  • Introduced the practice of post mortems upon the end of all projects. This process, which still exists today, reduced workflow inefficiencies and established best practices in working cross-functionally within the org.

  • Streamlined cross-departmental effectiveness by introducing a new proprietary resource tool and booking process.

  • Identified an opportunity to partner with an offshore vendor that reduced costs of online media production by 70%.

  • Brought Formula X by Sephora to market with an interactive social website, enabling nail art fans to find inspiration and share their own while introducing Formula X nail polish to bring the looks to life. 

2013 - 2015

Senior Project Manager @AKQA

  • Introduced Xbox One & Kinect products to market – working on Microsoft’s GTM campaign from end to end.

  • As Lead PM, delivered a highly awarded mobile product to market within nine months: Dance Central’s Dance*Cam – a mobile application for iOS, Android, and Windows Phone 7.

  • Developed roadmaps and sprint plans for agile product development. Responsibilities included: drafting requirements documentation, leading daily scrums, measuring weekly velocity, and daily re-prioritization as needed.

2006-2010

Other companies worked for in similar roles:

  • Goodby, Silverstein & Partners

  • Firstborn Multimedia 

  • Create the Group

  • ichameleon/group (acquired by Sapient)

  • Crispin Porter Bogusky

Education

2019

Product School |Software Product Management Certification

Credential ID 1273887 (Issued March 2019)

2005

Florida International University | Bachelor of Science in Mass Communications

Major: Advertising / Minor: Marketing

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Activities and Societies: AdScene (Vice President), Association for Women in Communications

Skills
& Expertise

Proficient in various product and project management tools: Smartsheet, Asana, Monday, Jira, UserTesting, ProductPlan, Wrike
and agile/scrum methodology.

 

Knowledgeable in multiple technical stacks, API integrations, and content management systems.
Experience with SQL query writing and user research/testing.

 

Adept in QA testing and fluent in Spanish.

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Expert in delivery of mobile/web development * design systems * app development * game development * online media * social media content * branded entertainment * experiential events * video production * photography

Skilled in digital marketing campaigns * GTM strategy * adoption strategy * SEO optimization * user testing and research * building program roadmaps * agile/scrum method * resource management * budget management * mentorship and team management

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Achievements

In Account and Project Management capacities for:

  • 2007 - Cannes Titanium Grand Prix/ Gold Clio/ One Show Gold Pencil/ Silver IAA for Burger King XBOX Games

  • 2008 - Webby “Online Guerilla Marketing” People’s Voice Winner for Trevor the Mentos Intern Website

  • 2009 - WebAward “Outstanding Achievement in Web Development” for 2010 Ford Mustang Website

  • 2009 (August 25th) - FWA Site of the Day Award for 2010 Ford Mustang Website

  • 2012 - AICP Next Mobile Winner for Dance Central 2 - Dance*Cam

  • 2012 - One Show Entertainment Bronze Pencil for Dance Central 2 – Dance*Cam

  • 2012 - sfBIG Awards – Mobile Campaign of the Year for Dance Central 2 – Dance*Cam

  • 2012 - Cannes Lions Mobile Shortlist - Creative Use of Tech: Use of Innovative Tech for Mobile (Dance Central 2 -Dance*Cam)

  • 2014 - OMMA Award - Website Excellence in the Fashion/Beauty Cosmetics category for Sephora’s Formula X Website

  • 2014 - Bronze Legends in Advertising Award - Formula X for Sephora

  • 2015 - Clio Image Award in “Digital/Social Websites” - Formula X for Sephora

  • 2015 - Healthcare Marketing IMPACT Awards - Best in Show, Gold in Video and Integrated Advocacy categories for California Tobacco Control Program "Wake Up"

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